Americans go all out with everything, from phrases to holidays to cuisine. But what if there were a world where everything was exactly as it seems? Canada’s most straight forward grocery store is here to show Americans the art of simplicity.
Social teaser and annoucement of No Frills coming to America on 1/11, the most straight forward day of the year.
PR boxes given to maximalist influencers to encourage less consumption.
FOR OUR GRAND OPENING…
we wanted you to open something real. Something simple. Not flashy, over-the-top, or destined for the trash.
So enjoy a banana. Just a banana.
Stunts, social posts, and experiences about American absurdities that celebrate over consumption and outsider confusion.
1) The Super Bowl
2) Black Friday
3) Unnecessary American Sayings
Over the top phrases only Americans would understand that would also confuse an outsider.
4) Free Banana Vending Machine
Experience placed outside notorious frilly grocery stores with free bananas encouraging mindful buying.
Creative Brand Manager: Brookelyn Shantler | Strategist: Hailey Fitzgerald | Art Directors: Kristina Murray and Sara Cole| Copywriter: Emery Hasenstab